WikiPedalia is not endorsed or affiliated with the Wikimedia Foundation.
ShelBroCo Sensors
Original article: https://www.sheldonbrown.com/sensors.html on sheldonbrown.com
- Reproduced with the permission of John Allen and Harriet Fell — all rights reserved. The version on sheldonbrown.com is authoritative.
- Mirrored: 2026-10-06 · Last update of the original: see original
Proudly Presents:
Ditch the Itch!
Today's cyclist is the instrumented cyclist. Electronic shifting, power meter, cadence sensor, performance monitor, smartphone, GPS -- all connect without ugly, clumsy, fragile wires, thanks to the world-standard ANT+ communications protocol.
You must have a heart-rate monitor for that
last iota of performance. But, what's with that itchy belt cinched around your chest, impairing your breathing? Get ahead of the pack and breathe free with
ShelBroCo ANT+ Products
Basic ANT+ Sensor
Take your ride to the next level! The ShelBroCo Basic ANT+ Sensor simply tapes to the skin. It reports heart rate -- and electrolyte levels. Weight: less than 20 grams! You'll hardly notice that it is there!*
ImplANT+ Sensor
Go for the best! Ask your doctor about the ShelBroCo ImplANT+ sensor. Good for a lifetime! You'll never forget and leave it at home!
ImplANT+ Pacemaker
Boomers: if your cardiologist says "no," say ShelBroCo! Don't settle for a run-of the mill pacemaker. Our unique, world-patented ShelBroCo ANT+ Pacemaker keeps track of all of your vital signs. Heart rate is wirelessly adjustable for sprints. Get the jump on competitors by boosting oxygen transfer before the climb.
ANT+ Hydration-Infusion System
The ShelBroCo ANT+ Hydration-Infusion System is available in Backpack and Emergency versions. Both communicate wirelessly with your ShelBroCo ANT+ Sensor or Pacemaker to replenish electrolytes in the perfect quantities for peak performance and recovery. No more guessing!
Hydration-Infusion Fluid
By special arrangement with our pharma supplier, 3Cross Fermentation Collective. Recommended only for use in the Backpack version of the Infusion System. Results may be unpredictable with the Emergency Version, and so our Standard Saline/Electrolyte Fluid as shown in the illustration to the right above is recommended for that application.
ShelBroCo sensors conform to the worldwide ANT+ standard and interface perfectly with cell phones, performance monitors, GPS devices and our patented ShelBroCo hydration/infusion system.
Testimonials:
Dopage sanguin? Non, non, non! Extraction de quelques gouttes? Pas de problème! (Blood doping, no, no, no! Extracting a few drops? No problem.)
H. Desgrange, Paris
I mean, like, really! Compared with the piercings and tattoos, it's nothing! A real winner when tackling the hills on my fixie!
"GnarlyQuads", bicycle courier grrl, San Francisco
My adrenaline level told the story, and that's how I developed the lowest-stress route for my commute!
M. Roskowski, Boulder
I can't tell you how excited I am to run for President, but my ShelBroCo Sensors can!
B. O'Rourke, El Paso
Order Yours Today!!!
*There is a tiny pin prick. Guaranteed for the life of the user, or two weeks, whichever comes first. Void where prohibited, prohibited where void, keep away from children and animals, use only with adequate ventilation. Note: Misuse of this product may lead to death or even serious injury! ImplANT+ sensor or Pacemaker is to be installed only by a trained medical professional. Any implanted device carries the risk of infection, rejection, malfunction, dysfunction, lost connection and unauthorized data collection. Automated infusion system may fail, resulting in hypoxia, hypoglycemia, hypotension, hypertension, hypernatremia, hyponatremia, hypokalemia or hyperkalemia. Pacemaker may fail, resulting in bradycardia, tachycardia, macrocardia, stenocardia, diplocardia or leptocardia. See your doctor if you experience any of these symptoms.
You can pay for purchases and services or just send money to us.
Send Money
| Products (Try them all!) | ||
| Item | Price | Quantity |
|---|---|---|
| ShelBroCo Basic Sensor -- tapes to skin. only for cheapies).* | $299.95 | |
| ShelBroCo ImplANT+ Sensor | $598.95 | |
| ShelBroCo ANT+ Pacemaker May be covered by medical insurance! |
$1339.95 | |
| ShelBroCo ANT+ Pacemaker with Defibrillator option May be covered by medical insurance. |
$2095.95 | |
| ShelBroCo Backpack Hydration-Infusion System | $599.95 | |
| ShelBroCo Emergency Hydration-Infusion System May be covered by medical insurance. |
$5999.95 | |
| Sheldon Emergency Hydration-Infusion Fluid May be covered by medical insurance. |
In development - Seeking funding through kickstarter | |
| Sheldon Hydration-Infusion Fluid | Available from 3Cross! and at these locations. | |
NOTE:ShelBroCo Sensor products can be shipped only to a valid postal address! ImplANT+, Pacemaker and Emergency Hydration-Infusion Systems may be shipped only to a licensed medical provider. Not shippable to any Web site, e-mail, Facebook, Twitter or other vaporware address! Shipping (USA) (1-100) Zone 1 $99.95 Zone 2 $159.95 Zone 3 $199.95 Zone 4 $259.95.Zone 5 $599.95. Shipping to Alaska and Hawaii, and outside the USA: by arrangement.
Amount (Sending Limit: $999,534.35 (USD))
Amount 999534.35 Currency: USD - U.S. Dollars; DRA - Athenian Drachmas; AUD - Australian Dollars; BRL - Brazilian Real; GBP - British Pounds; CAD - Canadian Dollars; CZK - Czech Koruny; DKK - Danish Kroner; EUR - Euros; HKD - Hong Kong Dollars; HUF - Hungarian Forints; ILS - Israeli New Shekels; JPY - Japanese Yen; DAR - Klingon Darsek; MYR - Malaysian Ringgits; MXN - Mexican Pesos; NZD - New Zealand Dollars; NOK - Norwegian Kroner; PHP - Philippine Pesos; PO8 - Pirate Pieces of Eight; PLN - Polish Zlotych; SGD - Singapore Dollars; SEK - Swedish Kronor; CHF - Swiss Francs; TWD - Taiwan New Dollars; THB - Thai Baht
| In Commemoration of The Inventor of the , Nanodrive, Product W, Carrababy, Tork-Grip Universal Torque Wrench, Real MAN Saddles, Symmetrispokes, the Geomagnetic Booster, and POWerwheels, Sheldon "Genius, But Modest" Brown |
|---|
|
| George Brown photo |
Order Yours Today!!!
| Check Out All These Fine ShelBroCo Products: |
|---|
Image Credits: ANT+ logo: thisisant.com. Heart rate belt: myfitness.com.co Tape-on sensor: diabetesresearchconnection.org. Implant held in hand: Biohax International. Pacemaker x-ray: Stephanie C Torres-Ayala, Guido Santacana-Laffitte, and José Maldonado licensed under the Creative Commons Attribution 4.0 International license. Pacemaker: By Steven Fruitsmaak - self-made, removed from a deceased patient before cremation., CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=2909069 Backpack: Camelbak. Infusion system: 24x7 magazine. Background: internistsassoc.org.
