WikiPedalia is not endorsed or affiliated with the Wikimedia Foundation.

NEW FINDS from SHELDON'S SECRET CELLAR

From WikiPedalia
Donate with PayPal button
find us on FB

Original article: https://www.sheldonbrown.com/cellar.html on sheldonbrown.com

  • Reproduced with the permission of John Allen and Harriet Fell — all rights reserved. The version on sheldonbrown.com is authoritative.
  • Mirrored: 2026-10-06 · Last update of the original: see original
New From ShelBroCo!
concours title image
Your turn to turn the wrench!
Spoke divider

This Web site seeks in every way to preserve, spread and extend the legacy of its late, beloved founder, Sheldon Brown! For decades, Sheldon's masterful mechanical skills transformed discarded and disused bicycles and components into splendid examples of artistry and style -- and into practical, useful transportation and joyful recreation for him, his family, friends and customers.

NOW it's your turn!

under porch photo

Sheldon knew that these old classics would someday be worth something, so he kept a secret stash of bikes and parts under the front steps of his home.

Now, YOU get to carry on Sheldon's proud tradition. Sheldon's family, friends and co-workers, inheritors of his tradition, tools, parts and bicycle collection -- are proud to announce The Sheldon Brown Bicycle Revival Concours d' Élégance.

Which one of these marvels of mid-20th-century mass production will you revive, restore, ride and cherish?

This Columbia gem of the ocean and other great bicycles await your ministrations. Please send for the full catalog!

columbia waiting --

Time flies for those among us who are blessed with projects that exercise our creativity and spontaneity. In only a few exciting, fulfilling hours, you could make it as irresistible as this -- or better.

photo of new Columbia frame

Don't pass up the challenge! Don't be a wimp and just try to (ugh) buy the respect of your riding companions with some silly combustible, disposable carbon-fiber poseur's toy. Instead, rebuild a bicycle that already has lasted for decades, to be your pride and joy for decades to come.

Earn respect with your skill and judgment, as Sheldon did. YOU select one of the fine bicycles that Sheldon was keeping in reserve for future projects. YOU restore it and submit it for judging by our panel of experts.

Hurry to place your order -- quantities are limited. First come, first served. There are only 23 bicycles under Sheldon's front porch -- to meet worldwide demand -- and some of them, obviously, are more desirable than others. But, in the interest of fairness, handicap points will be awarded to contestants who take on the most challenging restorations.

Winners will be announced when ten entries have been received. Perfectionists, take note, time also is of the essence!

Spoke divider
In Commemoration of the Inventor of the
Nanodrive, Product W, Carrababy,
Tork-Grip Universal Torque Wrench,
Real MAN Saddles, Symmetrispokes, the Geomagnetic Booster, and
POWerwheels, Sheldon "Genius, But Modest" Brown
Symmetrispoke/POWerwheel
George Brown photo
Spoke divider

Order Yours Today!!!

These fine bicycles are being sold at auction. Remember, again, supply is limited. A blank, signed check will guarantee you the winning bid on the bicycle of your choice -- or you may pay conveniently by Paypal (form is below) and we will put in a bid for you! See terms and conditions*

Spoke divider
Unconditional Lifetime Guarantee!!!*

*Guarentee applies under no conditions. Judgment will be rendered in due time or at the Last Judgment, whichever comes later. All bicycles submitted for judgment become property of ShelBroCo and may be resold or held up for ridicule. Shipping costs in both directions to be paid by the contestant. ShelBroCo is not liable for any physical, monetary or psychological damage which may occur as a result of participation in this contest.

Spoke divider
Check Out These Other Fine ShelBroCo Products: