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V.I.A.
From WikiPedalia
Japan Vehicle Inspection Association, a quasi-official agency that promotes standardization and minimum quality standards for Japanese vehicles.
In the post WW2 era, most Japanese industries acquired similar governing bodies under the J.I.S.C. (Japanese Industrial Standards Committee). These agencies helped to turn around the international reputation of Japanese products from the former stereotype of cheap copies of western designs to their present high reputation for quality and reliability.
