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Avocet ®
A prominent U.S. maker/importer of bicycle parts and accessories.
Avocet is best known for cyclecomputers, tires and saddles.
The Avocet 20 cyclecomputer was the first to sell for less than $40. Unfortunately, it was widely advertised, with a price of $24.95, for almost two years before it was actually ready to ship. This "vaporware" did great harm to the development of the cyclecomputer market for a couple of years. Avocet cyclcomputers work on an entirely different principle from all other makes.
Avocet was the first to market tires with perfectly smooth tread for road use. They are extremely good, but it is hard to convince people that they get good traction (they do!)
Avocet's first claim to fame was its saddles, which were the first serious alternative to traditional leather saddles. They were the first to use the "two-bump" design to reduce pressure on the perineum.
Avocet also used to market hubs and cranks made by Ofmega in Italy.
The name "Avocet" is pronounced "A-vo-cette". Despite appearances, it is an English word, not French, and refers to a particular shorebird species.
